EVENT REGISTRATION: Click on the event website link to Register in advance for public events and webinars. QUESTIONS: Contact the Event Host for additional information. EVENT VENUES: Sometimes events are webinars, some are live public events and some are closed, but the recordings are posted after the events are completed. COSTS: Most events are free but the 2 day workshops have costs associated. Costs vary, contact host.
- This event has passed.
HVAC Dealer Digital Marketing & Lead Generation Workshop in Houston TX
March 20, 2019 @ 9:00 am - March 21, 2019 @ 4:00 pm CDT
$50
HVAC Dealer Digital Marketing & Lead Generation Workshop in Houston TX
Artificial Intelligence- Augmented Reality
- Virtual Reality
- Voice Search
- Mobile First
- Schematic Markup
- Accelerated Mobile Pages
- PHP7+
- WordPress 5.0+
- Google Moments
- Content Marketing
This is the ultimate Branding, Digital Marketing and Lead Generation class for HVAC Entrepreneurs. During this 2 day course, our educators will bring you through the 12 Step Roadmap to Compete and Achieve Accelerated Results in today’s high tech environment. The digital era has created a more level playing field, allowing the small businesses to compete with the industry giants, and win. Changes in consumer buying habits have created a rapid sequence of technology and marketing trends and compliance requirements for business owners technology, marketing, and overall strategic approach.
Get Organized:
During this class, we will help you get set up and organized for success. Bring your laptops, login’s and let’s get busy. In order to implement an effective marketing strategy, we need to knock out the technology basics. Those basics include Google, Domain Registrars, Social Sites, Bookmarks, etc.:
- Ensuring you have ownership of your most valuable assets
- Properly configuring your digital assets
- Setting up and claiming ownership of digital assets you can’t ignore
The Audit: Evaluating and Prioritizing current Digital Position, Technology & Compliance
- The website, Schema, AMP, PHP7+ WP 5.0+, Web Hosting / Email Hosting, Security
- Content
- CRM/Online Scheduling
- Social Media Sites
- Local Directory Listings, AI and Voice
- Reviews – On Page, Third Party, Schematic Markup
- SEO Rankings
- Blogging, Content Audit & Enhancements
- Email and Text Marketing, Database Management, Referrals, Repeat
- Video
- Paid Advertising
- Mobile App
The Design: A 12 – 24 Month Marketing Roadmap
Not only will you leave with a thorough Audit, but you will have a 100-page workbook outlining your strategic plan, top priorities, and major marketing milestones. This class will provide you with the roadmap for the next 2 years!
Class Goal: Design your Custom Roadmap
- Clarity – we will get clear on where you are, where you want to go
- Focus – we will identify the high leverage activities to focus on to make progress
- Execute – we will map out an execution plan to help you achieve your goals
Class Goal: Understand the Basics of Effective Target Marketing
- What you want to sell
- Where you want to sell it
- Ensure you are an option
- When and where consumers are searching
- You look good when they get there
Class Goal: The 12 Step Roadmap to Achieve Accelerated Results – Create Priority List
- Do the right things
- In the right order
- At the right time
Class Goal: Define the Strategic Mindset to Make Continual Progress
- What Works – Do More of It
- What Doesn’t Work – Reallocate it to Something that Does
- What’s Next – What are we not doing yet that we need to implement